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Statement on new U.S. Fuel Economy Standards to be attributed to JAMES LENTZ, PRESIDENT & COO, TOYOTA MOTOR SALES, USA, INC.: “I am pleased to be in Washington today to demonstrate Toyota’s unyielding commitment to this important process.  The long-term objectives of this program are very ambitious, and we intend to meet the challenge. “Toyota has embarked on the most aggressive expansion of hybrid, electric and hydrogen fuel cell cars of any automaker, and we are committed to continuing our demonstrated environmental leadership. “We share the Administration’s goal of achieving major advances in clean, fuel efficient vehicles.  Obviously, there is still a great deal of uncertainty as to how the market will respond and what vehicle technologies consumers will embrace, which is why we are rolling out and testing a range of alternative fuel options.  As the rule-making process moves forward, we look forward to working closely and constructively with the Administration and other stakeholders to ensure that we realize our shared environmental goals in the most economically-effective and consumer-friendly ways possible.”

July 28, 2011 – Erlanger, KY – In the aftermath following the tornados that struck parts of the southern United States earlier this spring, Toyota’s Japan employees asked how they could reciprocate the gesture of giving to those in need. Click here for the full story.

When buying a new car, think of factory rebates like supermarket coupons; the manufacturer is giving you a break because they want you to buy. The only catch is that rebates may not apply to all makes/models, so be sure to ask your dealer about terms. Though it might be tempting to walk away with $1,000 in your pocket, it’s always better to put rebate money toward the price of your car. If you’re financing, the extra cash can lower your interest rate and save you money over the life of the loan. If you’re short on money to begin with, look for cars with big rebates; it may be possible to purchase a vehicle with little or no cash at all! But if your budget relies on rebates, remember to factor in tax, tag, and title charges. Good luck!

“At Toyota, diversity and inclusion have always been among our top priorities, and we are honored to be recognized by Black Enterprise," said Dian Ogilvie, senior vice president and chief diversity officer at Toyota Motor North America. Click here to read the full story.

Toyota is developing a safety technology that takes control of the steering so the vehicle can veer away when it isn't able to stop before impact. A Toyota car stops automatically before a dummy, during a pre-collision system test in the demonstration of its safety technologies in Susono near Mount Fuji, west of Tokyo, Japan, Thursday, July 21, 2011. In the new system, Toyota uses cameras and a super sensitive radar called "millimeter-wave," both installed in the front of the vehicle, to detect possible crashes such as a pedestrian crossing the road (see the image below). Click here to read the full story.

Thank you to all of our new owners of Toyota vehicles who participated in our New Owner Clinic on July 21st, 2011. 100 degrees didn't keep you away and we hope you enjoyed the clinic to learn about the maintenance and operation of your new car! Congratulations to the many winners of the raffle for the Apple iPod, DVD player, gift certificates and more. We hope you enjoyed dinner as well. We look forward to the next Ardmore Toyota & Central City Toyota New Owner Clinic!

Scion announced today that it’s 2012 iQ premium micro-subcompact will begin arriving in dealerships this October. The Scion iQ is only 10 feet long yet seats four people, making it the world’s smallest four-seater. •11 Standard Airbags and Star Safety SystemTM •Standard Bluetooth® and HD RadioTM Technology •Starting at $15,265. Click Here for the full story!

Vehicle manufacturers spend millions testing seatbelts, and their investment pays off: seatbelts are strong, easy to use, and they’re your most reliable defense against injury during a collision. Your seatbelts are built to perform the same way time after time, but that doesn’t mean they’re invincible. Take a minute to think about them: Is the material frayed? Do they latch weakly? Do they bind when you try to put them on? Don’t trust seatbelt care to anyone but your dealer mechanic, who has the parts and expertise to keep you safe.

You know that your car’s mirrors are an invaluable safety feature, allowing you to see around blind spots on the road and keep an eye on other drivers. Their settings are unique to you, but sadly they’re vulnerable to damage. If your mirror gets clipped while backing out of the garage, put away that duct tape and head straight to your dealer mechanic. A new factory spec mirror will not only protect you; it keeps your car door safe from moisture damage and helps you pass state inspection. It also removes the chance of a broken or badly installed mirror breaking off while you’re driving! So watch those mirrors and trust your dealer to give you the sight you need.

By Chang-Ran Kim Mon Jul 11, 2011 6:57am EDT Two weeks ago, Toyota Motor Corp began a test-run of a model home that manages electricity consumption and taps into weather forecasts to maximize the use of solar power. Click here to read the entire story.

The Venza just keeps getting hotter and the Tacoma keeps on truckin!!! Here is a list of best buys in new vehicles out there that will appeal to shoppers who are flexible and not necessarily looking for the hottest new car or truck: http://content.usatoday.com/communities/driveon/post/2011/07/six-best-value s-in-new-vehicles-right-now/1?csp=hf

What auto brands are likely to appeal to younger buyers? What's the next hip auto brand, in other words, for 18-27 year olds, a/k/a Generation Y? Scion! Toyota's offering for customizing kids. It worked. Scion has, almost since inception, had the youngest buyers in the business. A new study by TrueCar says the company still has its mojo. The study, which is based on purchase behavior of more than four million car buyers in 2009 and 2010, gave Scion, Mitsubishi and Mazda the nod as the auto brands with the highest concentration of under-27 buyers. Jesse Toprak, head of industry analysis at TrueCar, says Gen Y buyers set trends via social media. Per TrueCar data for 2009 and 2010, Scion had 21.2% of Gen Y buyers, Mitsubishi 20.3%, and Mazda 10.7%. On a model basis, Generation Y buyers opted for vehicles that were good for customizing or that made the experience easier: Scion tC, Mitsubishi Lancer and Honda Civic Si lead. "Scion targeted its vehicles from the outset to Gen Y, from styling and customization standpoint. It's a brand that was completely marketed and sold to that age group, and they succeeded," says Toprak. Toyota Yaris, Ford Focus couple, Scion xD, Volkswagen GLI, Subaru Impreza, Kia Forte and Toyota Corolla were the other vehicles in the top-ten list of cars purchased by Gen Y. Click here for the statistics!