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Toyota is the top Full Line Automotive Brand of the Year, according to the latest Harris Poll EquiTrend study, which assesses companies based on familiarity, quality and purchase consideration. “Understanding the health of your brand is a critical component in determining the business priorities for companies in any industry,” said Aron Galonsky, senior vice president at Harris Interactive.  “The higher scores point to increased consumer affinity and likelihood to purchase from these companies.” To view the Harris Poll EquiTrend results, please click here.

Hymie’s Deli of Merion uses Max Paul’s Ardmore Toyota as their official vehicle of transportation for their World Famous Deli. To learn more about Hymie’s click here. Question of the day:    What is your favorite Deli meal?

On Thursday May 2nd, Sales Associate Bobby Tahmas was surprised by his customers Candy & James when they came to pick up their new 2013 Toyota Rav4. They arrived at the dealership with 2 freshly baked Cakes and cupcakes with a Toyota Theme! Check out the pictures of the tasty treats that they had for Ardmore Toyota employees. Thank you Candy & James for a wonderful treat, and more importantly we wish you all the best with your new 2013 Toyota Rav4 on behalf of your sales associate Bobby!

On Tuesday April 30th, The Philadelphia Inquirer published the following story that was written by Emma Jayne Williams of the Fort Worth Star-Telegram. Last year, Toyota introduced the redesigned midsize Camry Hybrid sedan, which came as part of the makeover of the entire Camry line. The hybrid got a revised Synergy Drive system, with a new 2.5-liter four-cylinder gasoline engine and improved fuel economy. Changes to the hybrid were part of an overall Camry makeover, including the gasoline-only models. Click here for the full story.

Toyota ranks 48th on the 2013 DiversityInc list of Top 50 Companies for Diversity and is the only automobile manufacturer to make the list. Toyota also is the Top Company for Employee Engagement and No. 8 on DiversityInc’s list of Top 10 Companies for LGBT Employees. DiversityInc praised Toyota for its mentoring program, resource groups and increasing charitable donations to multicultural organizations by 24 percent. More than 40 percent of Toyota’s philanthropy supports racial/ethnic, LGBT or disability nonprofits. In addition, DiversityInc said Toyota’s Diversity Advisory Board continues to “move the needle on setting metrics and goals.” DiversityInc assesses companies based on four key areas of diversity: CEO commitment, human capital, corporate and organizational communications and supplier diversity.

Nearly 2 million (1,951,243) Toyota and Lexus hybrid vehicles have been sold in the United States, significantly reducing CO2 emissions and fuel consumption. The announcement was made today by Toyota Motor Sales (TMS), U.S.A, Inc. in conjunction with Toyota Motor Corporation’s announcement in Japan that it has sold 5 million hybrid vehicles worldwide.

In conjunction with Distracted Driving Awareness Month in April, Teen Vogue and Toyota announced on April 4 th, 2013 “Arrive in Style,” a safe driving campaign to raise awareness of the dangers of distracted driving among teenage girls and inspire them to make a mutual commitment with their mothers to drive safely. In conjunction with the launch of “Arrive in Style”, Toyota released new findings from the Study regarding driving behaviors of teen girls: •Sixty-two percent of teen girls report using a cell phone while driving (handheld and/or hands-free). •Nearly one in three girl teens (30 percent) reads a text or email once or more every time they drive. •Almost a quarter of girl teens (23 percent) respond to a text once or more every time they drive. •Almost one in five (19 percent) of teen girl drivers report that they have extended conversations via text message while driving. •More than half (51 percent) of girls say they search for music on a portable music player, such as an iPod, while driving. •Twelve percent of girls report that they update or check social media, such as Facebook or Twitter, while driving. •Seventy percent of teen girl drivers report they drive with two or three teen passengers and no adults in their car, which is associated with a doubling of a driver’s risk of being killed in a crash, as compared to having no passengers Click Here to watch a Video: http://www.youtube.com/watch?v=UaqlN3EN4Us&feature=share&list=UUr7ZFxNlDvb3waeoTN1_3mA Click Here for the Full Story: http://pressroom.toyota.com/releases/teen+vogue+toyota+partner+safe+driving+campaign+april4.htm?view_id=39839

Scion revealed the new 2014 tC sports coupe at the New York International Auto Show, showing off a sporty new look, upgraded interior and an enhanced driving experience for the brand’s top-selling vehicle. “The sustained success of the tC, which accounts for 40 percent of all Scions ever sold, challenged designers to enhance the 2014 sports coupe in ways that keep it exciting to today’s drivers without losing its core appeal,” said Doug Murtha, Scion vice president.  “The outstanding result is a 2014 tC with a sportier style and driving experience that will thrill buyers and hold its unique spot in the marketplace.” The 2014 Scion tC’s cabin adds new technology, additional convenience features and upgraded materials. The tC will be the first model in the family to come with the all-new Scion Standard Display Audio, featuring a 6.1-inch LCD touchscreen. The system will be incorporated into all 2014 Scion models, making Scion the industry’s first non-luxury brand to feature a touchscreen audio system as standard equipment across its entire lineup. Click here for the Full Story: http://pressroom.scion.com/releases/2014+scion+tc+debuts+ny+auto+show+march28.htm?view_id=39839

The U.S. Environmental Protection Agency (EPA) has recognized Toyota with its ninth consecutive ENERGY STAR Partner of the Year – Sustained Excellence Award for its continued leadership in protecting our environment through superior energy efficiency. During the past decade, cumulative cost savings at these 13 North American vehicle, engine and parts plants totaled more than $370 million and energy use has been reduced by 15 percent per vehicle produced, enough energy to power 27,000 average households for 10 years. “Toyota is honored to be recognized with our ninth ENERGY STAR Partner of the Year – Sustained Excellent Award,” said Robin Haugen, general manager of production engineering – Plant and Environmental Engineering at Toyota.  “It gives us greater motivation to identify ways to minimize our impact on the environment while helping our bottom line.  Our team members’ commitment to reducing energy and water consumption across our operations demonstrates that when good ideas are shared, great things can happen.” To read more: http://bit.ly/14p5ND4

In describing what makes the redesigned 2013 Toyota RAV4 different from the model that preceded it, Toyota officials use the Japanese term "waku doki" – which they say means a "heart-pumping, adrenaline experience." The best essence of last year's RAV4 remains intact: its perfect size and fuel-efficient drivetrain. Its sophisticated new looks, along with improvements in rigidity and sound deadening, make it a much more-appealing vehicle. Click here for the full story written by Larry Printz in The Virginian Pilot: http://www.philly.com/philly/classifieds/cars/Attention_to_detail_pays_off_in_Toyota_RAV4.html

The Toyota Prius and Highlander Hybrid have garnered category honors as part of U.S. News and World Report’s Best Cars for Families awards. The 2013 Toyota Prius took top honors in the Best Hatchback for Families category, while the 2013 Highlander Hybrid won the Best Hybrid SUV for Families award for the third year in a row. Click Here for the Full Story: http://usnews.rankingsandreviews.com/cars-trucks/Best-Cars-for-Families/

FORTUNE Magazine has revealed its list of the World’s Most Admired Companies, a report card on corporate reputation.  Toyota ranks at the top for motor vehicle companies and among the top 50 of any industry.  Coming in at 29th this year, Toyota moves up four spots from its previous rank of 33 last year. The Hay Group, which conducts the research, asks respondents to select the 10 companies they admire most from a list made up of companies that rank in the top 25 percent in last year’s survey, plus those in the top 20 percent of their industry.  Of the key attributes of reputation by industry, Toyota received a No. 1 ranking in seven of the nine criteria – people management, use of corporate assets, social responsibility, financial soundness, long-term investment, quality of products/services and global competitiveness.