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Toyota retains its position as the #1 automotive brand in Interbrand's 2011 report. Toyota exhibited great resiliency by increasing its brand value 6%. Even though Toyota faced both an internal crisis (lack of quality control in 2010) and an external crisis (Japan’s earthquake in early 2011), the company forged ahead by focusing on safety and quality, modifying its leadership structure and capitalizing on its world-renown green efforts. Click here for the full story.

Do you know someone who was affected by Katrina? Even if you answer no to this question, this is a great story to read about Toyota helping post-Katrina New Orleans rebuild. The St. Bernard Project (SBP), one of the primary housing recovery organizations in New Orleans, today announced preliminary results of the work it has been doing with Toyota to improve the efficiency of its operations and speed up the pace of post-Katrina rebuilding efforts. Click here to read more.

LOS ANGELES, September 22, 2011 – Today at AARP’s Life@50+ National Event & Expo, the AARP Foundation announced a three-year, $12.6 million grant from Toyota to support the Foundation’s initiatives to reduce isolation and promote driver safety among older Americans. Click here for the Full story. Does this program sound like something you would get involved with and learn more about for your family members?

Do you watch NFL Sunday Night Football on NBC? If so, you probably see all the commercials and sponsorships that Toyota has during the Sunday Night Football Game of the Week. Click here for additional information about the Toyota Halftime Hand Off Rallying Support for Sports-Related Causes

Toyota's Free Safe Driving Program Helps Teens Improve Their Driving Skills and Teaches Parents to be Strong Driving Role Models Click here to read the full story Would a program like this interest you? Please reply and let us know.

Toyota Collaborative Safety Research Center Announces 10 New Projects and Six New Partnerships With Leading Academic and Research Institutions Children’s Hospital of Philadelphia (CHOP) is already partnering with Toyota on this CSRC initiative. Click here for the full story.

The return to normal levels was confirmed at a press event by Steve St. Angelo, motor engineering and manufacturing executive VP. Click here for the full story.

A great story came out in Fortune magazine recently about the CEO of Toyota, Akio Toyoda. Akio is an amazing person with a well-rounded education. He went to college in Boston! The article asserts that there is a leadership vacuum in the industry and that Toyoda “is ideally positioned to provide the industry with some needed leadership for the next ten years.” Click here to take a look at what they said about Akio.

Do you know that the accomplishments of this amazing feat will prove beneficial for the everyday electric car driver? Rob Leupen, TMG's Director Business Operations, said: "This is a very impressive achievement which really shows the huge potential for electric powertrains to deliver fast, exciting action on the race track." Click here for the full story that just happened on August, 29, 2011 Watch the video!  You feel like you are in the car; it is AWESOME!

When you take into consideration mileage, emissions, range, resale value and total ownership costs, the current Toyota Prius costs less to buy and drive than the Chevrolet Volt and Cruze Eco, the Nissan Leaf and the Ford Fusion hybrid, according to the Los Angeles Times. To read the article, click here. To view the accompanying chart, click here.

Toyota and Lexus captured seven of the 20 places on the U.S. News list of  “2011 Best Cars for Families” – more than any other manufacturer.  The seven models are: Toyota Highlander, Highlander Hybrid, Prius, Sequoia and Venza, and Lexus LX and RX 350. Click here for the full story.

America’s Best-Selling Car Will Lead Field in ‘The Great American Race®’ TORRANCE, Calif. (August 23, 2011) – Toyota Motor Sales, U.S.A., Inc. (TMS) and Daytona International Speedway (DIS) announced today the all-new 2012 Toyota Camry will serve as the official pace car for next year’s DAYTONA 500®. Toyota will showcase the new Camry -- the best-selling car in America for nine years running -- at Daytona in ‘The Great American Race,’ Feb. 26, 2012. The race annually kicks-off the NASCAR Sprint Cup Series season. For the full story, click here.