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Toyota Collaborative Safety Research Center Announces 10 New Projects and Six New Partnerships With Leading Academic and Research Institutions Children’s Hospital of Philadelphia (CHOP) is already partnering with Toyota on this CSRC initiative. Click here for the full story.

The return to normal levels was confirmed at a press event by Steve St. Angelo, motor engineering and manufacturing executive VP. Click here for the full story.

Google is a great place to start learning about your car, but where is your information coming from? The Internet might be the world’s biggest information resource—but everyone can contribute to it. Unless the web page is from your car’s manufacturer or an authorized dealer, it may not be accurate. Think of your dealer like a doctor; the web can provide hints about the source of your aches and pains, but only your doctor knows for sure. Whether it’s on the web or in person, go to your dealer first—a trained professional for the health of your car.

Central City Toyota would like to congratulate West Philadelphia High School and the Philadelphia School District on a memorable day. West Philly High looks amazing and we are proud to be your neighbors! Click here for a story about the new school at 49th & Chestnut from West Philly local news. Click here for the story on philly.com. Are you a student, teacher or employee at West Philly High?  Connect with us by "liking" our Facebook page at www.facebook.com/centralcitytoyota.

“Take 5 & Stay Alive.” You may have seen this slogan on road signs. It’s a simple route to safety behind the wheel. Leave five minutes early to avoid rushing. If you’re tired, take a five-minute break. Almost had an accident? Take five minutes to calm down. Remember—five minutes is all you need to clear your head, open your eyes and stay safe on the road.

A great story came out in Fortune magazine recently about the CEO of Toyota, Akio Toyoda. Akio is an amazing person with a well-rounded education. He went to college in Boston! The article asserts that there is a leadership vacuum in the industry and that Toyoda “is ideally positioned to provide the industry with some needed leadership for the next ten years.” Click here to take a look at what they said about Akio.

Do you have children?  Do you have friends or family with children?  You do not want to miss this.  Like our Facebook page and follow our blog to learn more.  Let your friends and family know that September is Child Passenger Safety month! All throughout the month of September, Ardmore & Central City Toyota will be offering child passenger safety tips, information and links from NHTSA, NADA, Child Car Safety Ad Council and more. Click here for the NHTSA 4 Step Process to Child Passenger Safety.

Do you know that the accomplishments of this amazing feat will prove beneficial for the everyday electric car driver? Rob Leupen, TMG's Director Business Operations, said: "This is a very impressive achievement which really shows the huge potential for electric powertrains to deliver fast, exciting action on the race track." Click here for the full story that just happened on August, 29, 2011 Watch the video!  You feel like you are in the car; it is AWESOME!

When you take into consideration mileage, emissions, range, resale value and total ownership costs, the current Toyota Prius costs less to buy and drive than the Chevrolet Volt and Cruze Eco, the Nissan Leaf and the Ford Fusion hybrid, according to the Los Angeles Times. To read the article, click here. To view the accompanying chart, click here.

Toyota and Lexus captured seven of the 20 places on the U.S. News list of  “2011 Best Cars for Families” – more than any other manufacturer.  The seven models are: Toyota Highlander, Highlander Hybrid, Prius, Sequoia and Venza, and Lexus LX and RX 350. Click here for the full story.

America’s Best-Selling Car Will Lead Field in ‘The Great American Race®’ TORRANCE, Calif. (August 23, 2011) – Toyota Motor Sales, U.S.A., Inc. (TMS) and Daytona International Speedway (DIS) announced today the all-new 2012 Toyota Camry will serve as the official pace car for next year’s DAYTONA 500®. Toyota will showcase the new Camry -- the best-selling car in America for nine years running -- at Daytona in ‘The Great American Race,’ Feb. 26, 2012. The race annually kicks-off the NASCAR Sprint Cup Series season. For the full story, click here.

It happened yesterday at Paramount Studios in Hollywood, Calif., and Toyota’s Georgetown, Ky., plant, where Toyota’s global president, Akio Toyoda, drove the first all-new reinvented 2012 Camry off the assembly line. Watch the video below and let us know what you think!