Toyota ranked first among automakers in the United States in the 2013 Harris Poll Reputation Quotient (RQ) survey. Toyota finished 19th overall in the latest poll, up from 31st last year.
The auto industry showed the biggest gains in reputation over the past year. Toyota rose 2.06 points from its score in 2012 to gain the top spot as the highest-regarded car company. Honda, Hyundai and Ford fared “very good,” while results for Chrysler and General Motors were “poor.”
The 14th annual RQ gauges reputation on a variety of measures including social responsibility, emotional appeal, financial performance, products and services, vision and leadership, and workplace environment.
Click Here for the Full Story on the Harris Interactive Poll
The Toyota brand ranked third overall in the study and No. 1 among all non-premium brands. Toyota has three vehicle segment winners: Prius, RAV4 and Sienna, which tops the minivan category for the third consecutive year. Meanwhile, the Scion xB and xD are each award winners in the compact multi-purpose and subcompact segments, respectively.
Together, Lexus, Toyota and Scion won seven segment awards, the most of any automaker in 2013.
The study, now in its 24th year, measures problems experienced during the past 12 months by original owners of three-year-old vehicles. Overall dependability is determined by the number of problems experienced per 100 vehicles, with a lower score reflecting higher quality. This is the first year that there are fewer reported problems for all-new or redesigned models than for carryover models since the study was redesigned in 2009.
Toyota Grants a Wish on NBC Today Show
Toyota’s 2013 RAV4 “Wish Granted” advertising campaign, which was launched with a Super Bowl ad, received more national exposure Monday. During NBC-TV’s “Today” Show, co-hosts Kathie Lee and Hoda Kobt pulled the name of one lucky audience member and presented her with an all-new RAV4. The New York City-based show filmed Monday’s segment in Los Angeles.
Click Here to watch the video of the winner
The 2013 Toyota Avalon and Avalon Hybrid have earned the top OVERALL rating – five stars – in National Highway Traffic Safety Administration crash tests. In addition to the two Avalon models, 10 other 2013 Toyota, Lexus and Scion models have earned OVERALL five-star ratings: Toyota Camry, Camry Hybrid, Prius, Venza AWD and Venza FWD; Scion tC; and Lexus CT 200h, ES 300h, RX 350 AWD and RX 450 AWD.
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Toyota remains the automotive brand with the highest perception among American consumers, according to an annual study by Consumer Reports magazine
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Toyota was again No. 1 overall for the fifth consecutive quarter in Kelley Blue Book’s new-car shopper survey. Toyota maintained its stride as the shopper loyalty leader during Q4 2012
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On Tuesday February 5th, 2013, Max Paul’s Ardmore Toyota hosted several dozen members of the Ardmore Business Community to discuss plans for their involvement and marketing to an estimated 170,000 visitors during the 2013 US Open at Merion. Among the attendees were USGA Championship Director Hank Thompson, USGA Volunteer and Player Services Liaison John Coppins and Lower Merion Police Lt. Dave Snyder
Click here to read the article written by the Ardmore Patch
With FRS, performance comes to Scion
Here is a review on the 2013 Sporty Scion FR-S.
Click here to read the article and learn more about the Scion FR-S.
The 2013 Scion iQ earned a 5-Year Cost to Own Award from Kelley Blue Book www.kbb.com on Feb. 5th, 2013 in recognition of its lowest projected costs of ownership in the subcompact category.
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The 10 Worst Things You Can Do to Your Car
Like the human body, ignoring even the smallest signs of trouble in your car’s performance can lead to trouble down the road.
And some missed signals cost more than others.
A new report by CarMD.com, which is based on survey o f professional mechanics, details exactly which maintenance mistakes they say cause the most damage.
Here are the top 10:
1. Putting off recommended / scheduled maintenance
2. Ignoring the “check engine” light
3. Not changing the oil, or not having it changed on time
4. Not checking tire pressure
5. Neglecting coolant, brake, transmission and other fluid services
6. Continuing to drive when the vehicle is overheating
7. Not changing fuel and air filters
8. Having unqualified shops service your vehicle
9. Using generic aftermarket parts instead of original equipment manufacturer (OEM)-quality parts
10. Trying to service your own high-tech vehicle
The best example of the snowball effect of missed car repairs is the air filter. It costs about 20 bucks to replace, but if left alone, a dirty filter can bust oxygen (02) sensors in cars, which cost as much as $250 to replace. And when the sensor fails, you’ll first see your gas mileage plunge, then possibly wind up with a $1,000 bill to replace your catalytic converter.
No. 3 deserves special attention, as well. Technicians say ignoring oil changes is the “single most damaging car maintenance item that their customers neglect that they wish they could change,” according to CarMD.
The trouble with dirty oil is that it doesn’t jive well with the high-tech engines in today’s modern vehicles, according to Art Jacobsen, CarMD vice president, and can lead to engine failure if left ignored for too long.
The old go-to rule for oil changes was to refresh every 3,000 miles. But most experts agree drivers should go by the schedule their car’s manufacturer dictates instead.
“Frequent oil changes do not necessarily mean better performance or longer engine life,” CalRecycle Director Caroll Mortensen told The Auto Channel.
Source: Yahoo
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