Scion revealed the new 2014 tC sports coupe at the New York International Auto Show, showing off a sporty new look, upgraded interior and an enhanced driving experience for the brand’s top-selling vehicle. “The sustained success of the tC, which accounts for 40 percent of all Scions ever sold, challenged designers to enhance the 2014 sports coupe in ways that keep it exciting to today’s drivers without losing its core appeal,” said Doug Murtha, Scion vice president.  “The outstanding result is a 2014 tC with a sportier style and driving experience that will thrill buyers and hold its unique spot in the marketplace.” The 2014 Scion tC’s cabin adds new technology, additional convenience features and upgraded materials. The tC will be the first model in the family to come with the all-new Scion Standard Display Audio, featuring a 6.1-inch LCD touchscreen. The system will be incorporated into all 2014 Scion models, making Scion the industry’s first non-luxury brand to feature a touchscreen audio system as standard equipment across its entire lineup.

Click here for the Full Story: http://pressroom.scion.com/releases/2014+scion+tc+debuts+ny+auto+show+march28.htm?view_id=39839

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Toyota’s Highlander family hauler is getting quieter and more stylish, but with the look of an athlete who’s not afraid to mix it up. The changes should make the aging Highlander more attractive to buyers who’ve preferred the Ford Explorer and the Jeep Grand Cherokee. The new version brings the Highlander up to date and makes it more competitive with the Ford and Jeep.

To read more: http://bit.ly/YK8Wwa

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The U.S. Environmental Protection Agency (EPA) has recognized Toyota with its ninth consecutive ENERGY STAR Partner of the Year – Sustained Excellence Award for its continued leadership in protecting our environment through superior energy efficiency.

During the past decade, cumulative cost savings at these 13 North American vehicle, engine and parts plants totaled more than $370 million and energy use has been reduced by 15 percent per vehicle produced, enough energy to power 27,000 average households for 10 years.

“Toyota is honored to be recognized with our ninth ENERGY STAR Partner of the Year – Sustained Excellent Award,” said Robin Haugen, general manager of production engineering – Plant and Environmental Engineering at Toyota.  “It gives us greater motivation to identify ways to minimize our impact on the environment while helping our bottom line.  Our team members’ commitment to reducing energy and water consumption across our operations demonstrates that when good ideas are shared, great things can happen.”

To read more: http://bit.ly/14p5ND4

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In describing what makes the redesigned 2013 Toyota RAV4 different from the model that preceded it, Toyota officials use the Japanese term “waku doki” – which they say means a “heart-pumping, adrenaline experience.” The best essence of last year’s RAV4 remains intact: its perfect size and fuel-efficient drivetrain. Its sophisticated new looks, along with improvements in rigidity and sound deadening, make it a much more-appealing vehicle.

Click here for the full story written by Larry Printz in The Virginian Pilot: http://www.philly.com/philly/classifieds/cars/Attention_to_detail_pays_off_in_Toyota_RAV4.html

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The Toyota Prius and Highlander Hybrid have garnered category honors as part of U.S. News and World Report’s Best Cars for Families awards. The 2013 Toyota Prius took top honors in the Best Hatchback for Families category, while the 2013 Highlander Hybrid won the Best Hybrid SUV for Families award for the third year in a row.

Click Here for the Full Story: http://usnews.rankingsandreviews.com/cars-trucks/Best-Cars-for-Families/

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FORTUNE Magazine has revealed its list of the World’s Most Admired Companies, a report card on corporate reputation.  Toyota ranks at the top for motor vehicle companies and among the top 50 of any industry.  Coming in at 29th this year, Toyota moves up four spots from its previous rank of 33 last year.

The Hay Group, which conducts the research, asks respondents to select the 10 companies they admire most from a list made up of companies that rank in the top 25 percent in last year’s survey, plus those in the top 20 percent of their industry.  Of the key attributes of reputation by industry, Toyota received a No. 1 ranking in seven of the nine criteria – people management, use of corporate assets, social responsibility, financial soundness, long-term investment, quality of products/services and global competitiveness.

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Toyota is celebrating its 75th anniversary with an interactive family tree that pulls together vast amounts of data from throughout the company’s history. Users can search by make, body type or year to find out more about any Toyota car, with the content including a plethora of detailed information from the origins of names to when it entered and exited specific markets. Whether you’re a car fanatic or just nostalgic about the car you had as a kid, it’s an impressive achievement.

Here is the Story about this.

Click Here to check out the Interactive Family Tree

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For the 10^th consecutive year, Consumer Reports chose the Toyota Prius hybrid its top green car, according to USA Today.  The Toyota Highlander was the top midsized sport utility vehicle, and the Scion FR-S tied with Subaru’s BRZ as the top sporty car.

Prius continues to offer the best Environmental Protection Agency (EPA)-estimated fuel economy, at 44 mpg overall, of any five-passenger, non-plug-in vehicle, according to the magazine.  The editors also gave thumbs up to the EPA-estimated 41 mpg Prius v.

Top Picks must meet Consumer Reports’ stringent criteria in three areas:  road test, reliability and safety.  The winners are chosen from more than 280 tested models because they’re “impressive all-around vehicles.”

Click Here to read the Full Story on Consumer Reports

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The 2013 FR-S beat out its competition to earn the Best Sports Car for the Money from respected publication U.S. News & World Report. The annual award recognizes value, quality and critical acclaim across 21 vehicle categories.

To evaluate the FR-S, U.S. News & World Report judges looked at the sports coupe’s safety record, reliability and opinion from industry experts. A

“The Best Sports Car for the Money award is a testament to the incredibly fun and accessible sports car experience offered by the Scion FR-S,” said Scion Vice President Doug Murtha. “We are proud the FR-S continues to impress industry enthusiasts and drivers, while also representing the passion behind the Scion brand.”

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Toyota swept the pickup truck segments in the annual U.S. News & World Report “2013 Best Cars for the Money” awards.  The Tacoma won “Best Compact Truck for the Money” for the second-consecutive year while the Tundra took top honors as the “Best Full Size Truck for the Money.” The awards recognize the top vehicles in their respective segments for their “outstanding value and critical acclaim.”

“Sweeping the pickup truck segment as ‘Best Cars for the Money’ from U.S. News & World Report is a great honor and reflects Toyota’s commitment to quality, durability and reliability, all key ingredients for great value,” said Bill Fay, group vice president and general manager, Toyota Division.

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