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May 9, 2013
Toyota is the top Full Line Automotive Brand of the Year, according to the latest Harris Poll EquiTrend study, which assesses companies based on familiarity, quality and purchase consideration.
“Understanding the health of your brand is a critical component in determining the business priorities for companies in any industry,” said Aron Galonsky, senior vice president at Harris Interactive. “The higher scores point to increased consumer affinity and likelihood to purchase from these companies.”
To view the Harris Poll EquiTrend results, please click here.
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