What auto brands are likely to appeal to younger buyers? What's the next hip auto brand, in other words, for 18-27 year olds, a/k/a Generation Y?
Scion! Toyota's offering for customizing kids. It worked. Scion has, almost since inception, had the youngest buyers in the business. A new study by TrueCar says the company still has its mojo. The study, which is based on purchase behavior of more than four million car buyers in 2009 and 2010, gave Scion, Mitsubishi and Mazda the nod as the auto brands with the highest concentration of under-27 buyers.
Jesse Toprak, head of industry analysis at TrueCar, says Gen Y buyers set trends via social media. Per TrueCar data for 2009 and 2010, Scion had 21.2% of Gen Y buyers, Mitsubishi 20.3%, and Mazda 10.7%.
On a model basis, Generation Y buyers opted for vehicles that were good for customizing or that made the experience easier: Scion tC, Mitsubishi Lancer and Honda Civic Si lead. "Scion targeted its vehicles from the outset to Gen Y, from styling and customization standpoint. It's a brand that was completely marketed and sold to that age group, and they succeeded," says Toprak.
Toyota Yaris, Ford Focus couple, Scion xD, Volkswagen GLI, Subaru Impreza, Kia Forte and Toyota Corolla were the other vehicles in the top-ten list of cars purchased by Gen Y.
Click here for the statistics!
Saving Money on Car Insurance
Planning to buy a car? Be careful when you budget for insurance payments, because that new vehicle might save you money. Almost every new or certified pre-owned vehicle will cut your insurance premium. Insurance companies consider the make, model, and year when setting your price—and if you purchase your pre-owned car from an authorized dealer, that can translate to a substantial savings. New or recent vehicles have features like anti-lock brakes, airbags and anti-theft devices that will also cut your monthly bill.
Ask your insurance agent for details. And by the way, if you want a red car, buy it—contrary to what you might think, it won’t make your insurance go up!
Over 9 million views on one of the funniest YouTube videos we have ever seen. This is a video that Toyota made about the New Toyota Sienna. It is a music video called 'The Swagger Wagon'
You have to watch this and share your comments with us. What did you like best about this video?
Toyota Launches Community Program
June 29, 2011 – Chicago, Ill. – Toyota Launches National Program to Expand Efforts to Help Schools, Hospitals and Community Organizations Make the Most of Every Dollar
At Clinton Global Initiative Meeting, the Company Announces It Is Donating Toyota Production System Expertise to Benefit Up to 20 Organizations in the First Year
Initial Project to Focus on New Orleans Nonprofit That Expects Toyota Techniques to Help It Accelerate Post-Katrina Rebuilding
Click here to read the full story.
June 28, 2011 – CINCINNATI, OH – Toyota today announced a $1 million commitment to support the national expansion of Buckle Up for Life, a safety program developed by Cincinnati Children’s Hospital Medical Center, to help address the extraordinarily high number of African American and Hispanic children, teens and adults killed or injured in automobile crashes.
Click here to read the full story.
Need A Rental Car for the Holiday? We have Rentals!
Did you know that Ardmore Toyota and Central City Toyota have a Car Rental Service? That is right, we have over 65 rental cars in our fleet of fuel efficient, clean new Toyota models.
Are you going away from the Philadelphia region for the holiday? Do you need a rental car?
Email us today at: agibbs@centralcitytoyota.com
While you are here, take a moment and read this article posted in The Philadelphia Inquirer on June 17, 2011 about rental car costs:
At Ardmore Toyota and Central City Toyota, our Rental Car program is fabulous and we will disclose everything to you up front, unlike what you might see with large rental car companies.
If you are worried about your fuel economy, then take a moment to read this article that appeared in the Philadelphia Inquirer on June 24, 2011. There are ways to be more fuel efficient and you might not even know it.
Do you have any suggestions or ideas on how you have saved on gas and kept your fuel economy at premium levels?
Accident Alert! Your Warranty May Be in Jeopardy
If you're ever involved in a collision, the choice of a collision repair shop is critical to assuring your warranty remains intact. Many insurance companies will suggest repair shops that agree with the insurers method of repair, not the manufacturers recommended procedures.
Aftermarket replacement parts, which are in many cases substandard and suggested for use by insurance companies, may void the warranty on your vehicle.
There is one sure way to maintain your vehicle warranty in case of an accident: by insisting qualified and trained Toyota collision experts restore your vehicle to pre-accident condition.
Our collision repair centers, Ardmore Auto Body and Paul Bros. Auto Body, have been repairing Toyota's since 1969 and provide a lifetime warranty on workmanship.
We work for you, not the insurance company. Please feel free to contact us for a FREE estimate the next time your vehicle is in need of collision repair.
Strap In Your Cargo For Safety
For most of us it’s second nature to buckle our seatbelts and strap ourselves in. We do this, of course, to guard against hitting things during a collision. We strap in babies, kids, even pets. Be just as vigilant with the items you transport. That laptop or pint of milk can cause serious damage if they go flying. When possible, store items in your trunk. They come equipped with nets and strap-down cleats to keep objects in place. They might not look like much, but they’ve been tested under crash conditions to protect your cargo and keep your family safe.
Your dealer has a complete set of trunk replacement parts should these features become damaged, so give them a workout—strap down your cargo and drive with peace of mind.
Want to make this Father’s Day special? Check out these 10 great ideas we found!
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