Toyota and Driver Safety
Toyota’s Collaborative Safety Research Center (CSRC) today announced four new research projects and three new research partnerships aimed at advancing the development of innovative vehicle safety technologies across the automotive industry.
The CSRC pursues automotive safety research through a collaborative model that prioritizes sharing Toyota’s talent and technology with a broad range of institutions.
Click Here for the full story!
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Too often, we hear about concussions on the football field and in other athletic venues. Toyota is directly involved to help research and study brain trauma.
Do you know someone who has had a concussion before?
Toyota has a history of collaborative research programs with universities. One program involving Toyota, Virginia Tech and Wake Forest School of Medicine was honored on Monday at the Brain Trauma Foundation’s (BTF) Honors Dinner, where Toyota was recognized for helping significantly advance the understanding of brain trauma. Using accelerometers attached to the helmets of football players, university researchers collected data that has led to the first safety ratings system for football helmets. The data will be also used by Toyota to enhance its “THUMS” virtual human model and will contribute to new vehicle safety technologies that help reduce the occurrence and severity of head collisions.
“We are confident our research advancements will help reduce the risk of traumatic brain injuries in both automobile crashes and the football field,” said Dr. Stefan Duma, Principal Investigator for Virginia Tech. “We are grateful to Toyota for its support of this important, lifesaving research and to the BTF for its recognition.”
“We are proud at Toyota to have been able to help contribute to the growing body of knowledge in this research area and are honored to be recognized for our work with Virginia Tech and Wake Forest School of Medicine,” said Mr. Gulash.
More information about all of CSRC’s research projects can be found at www.Toyota.com/CSRC.
Walk It Through!
You keep up with your scheduled maintenance. Your oil is changed on time, your tires are inflated, and your transmission hums beautifully. But your job isn’t done when you leave the dealer. “Walk through” your car once a month to check things your mechanic might miss. Pay special attention to the glove box and the trunk. Are your car’s registration and insurance cards valid? Is the spare tire ready to go? Is it inflated? Do you have a working jack? A quick monthly check will save you hours if you break down or get pulled over.
Who is concerned about safety? Where does it rank when you go and buy a family Sedan? For most people it is at the top.
That being said, there is great news from the U.S. Government. The All New 2012 Toyota Camry is one of three vehicles thus far that has received the 5 Star Safety Rating!
The redesigned 2012 Camry earned a five-star overall rating, getting four stars in the frontal test, five stars in the side-crash test and four stars in the rollover test.
Check out the article below that was in the USA Today:
We are really impressed with this new Scion. Take a minute and read this post and check out the images of the 2013 Scion FR-S Sports Car.
What are your thoughts on the 2013 Scion FR-S Sports Car?
With the introduction tonight of the 2013 Scion FR-S, the triumvirate of oh-so-similar sport coupes born of the joint venture between Toyota and Subaru is complete.
With its introduction, the FR-S also marks the return of some excitement to Toyota's lineup of products in the U.S., even if it is branded as a Scion. The Japanese automaker hasn't offered a true performance machine in the U.S. since the MR2 Spyder ended production in 2007. The more hardcore Supra disappeared from American soil almost a decade earlier in 1998.
Click here for the full story.
To check out the photo gallery, click here.
What do you think?
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Read the Label!
Fancy yourself a mechanic? Do you have a big shelf in the garage at home, full of motor oil, wiper fluid, cleansers–everything your car might need in a pinch? Great! But remember to read the label. Car fluids have a 'sell by' date, after which they deteriorate rapidly. Their effectiveness isn't just compromised; old fluids can actually harm your car. Remember–you wouldn't drink expired milk, so don't feed your car the bad stuff! Your dealer will hook you up with all the up-to-date products you need to keep your car running smoothly.
How annoying is it when your check engine light comes on?
Well, this past weekend CarMD came out with some great news about check engine lights and Toyota's. Guess what? Toyota had the lowest percentage of red light reports/problems seen.
The first annual CarMD Vehicle Health Index ranked vehicles using real-world, statistically-based data for the fewest average repair incidents and lowest average repair costs for model-year 2001 to 2011 vehicles in the U.S.
Click Here for the full story!
Plus, Click Here to check out the CarMD Website.
Do you have questions about check engine lights? Let us know and we would be happy to help.
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Don’t Gamble With Your Car!
The holidays are here, and we're all trying to save money. It's tempting to put that oil change off 'til your next paycheck, and that rattle in your engine … can't it wait for the new year?
Maybe not.
Problems can worsen without warning, and a little timely prevention can save you from a costly cure. Your dealer mechanic knows your car best, letting him fix it faster, cheaper, and more efficiently. He can spot problems before they occur. So make sure to budget for routine maintenance, and if your car acts up, visit your dealer immediately.
A car equals freedom to go to work, run errands and have fun – don't gamble with it!
Guess which Manufacturer has the Best Resale Value?
Are you driving a Toyota? Then we have some great news for you! Toyota is the manufacturer with the highest resale value. That means when you go and trade in your car for another vehicle (hopefully a Toyota at Ardmore Toyota!) You will get more value on your car than any other manufacturer. That is also great news when researching a new car to buy!
How important is resale value to you when looking to purchase a car?
Some Highlights:
-Toyota was named the top brand in 2012 Kelley Blue Book’s 2012 Best Resale Value Awards.
-All-New Camry Wins Best Resale Value in Mid-Size Car Class.
Click Here for the full story!
Click Here for more from Kelley Blue Book.
On Thursday, November 10, 2011, the 3rd Annual Taste of Ardmore was held at Ardmore Toyota. Local restaurants participated in the tasting of different items from their menus. In addition, there was a fashion show with some of the newest designs by local designers.
Thank you for all who participated to support this wonderful evening!
Check out this short video from the event:
For more great photos, check out The Ardmore Patch.
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