Have you seen Interbrand’s annual list of the Best Global Brands? Well, Toyota continues to impress us year after year. This year, Toyota came in at #6, moving up two spots from last year! Toyota has an estimated brand valuation of over $49 billion and its brand value improved 16% in the last year.
If that wasn’t remarkable enough, Toyota was the only automaker to make it to the top 10!
Want to know the criteria that ranks brand values on the “Best Global Brands” List?
- The financial performance of the branded products or services
- The role of brand in the purchase decision process
- Brand loyalty
To see the entire list, click here!
On Tuesday, September 15th, 2015, University Of Pennsylvania (UPenn) Japanese Exchange Students, who are studying at the University of Penn in English Language Programs to become engineers for Toyota Motor Sales, visited Central City Toyota to learn about the operations of an American Toyota Dealership from General Manager Jamie Haberle. The students enjoyed seeing the facility inside and out and getting a behind the scenes look of what it is like for customers and employees in an American Toyota Dealership. We thank Ian and Katie at UPenn in the English Language Programs Department for helping to coordinate this visit for a 5th consecutive year!
“You can buy a lot of things in life, but you have to earn trust.”
Based on a recent Reader’s Digest Trusted Brand Survey, Toyota has been recognized as the most trusted import automaker.
Reader’s Digest asked more than 4,500 Americans to vote for products they trust across 40 categories. Toyota was one of 40 brands picked that deliver quality, value, and reliability. Trust is important according to participants of the survey, because 40 percent of participants say the magazine’s Most Trusted Brand seal would affect their decision to purchase a product.
Read more about this survey and see all the winners here.
Max Paul Park Hosts Drum Sessions
On Tuesday August 25th, Max Paul Park hosted a drum instructor for two sessions to teach children traditional drumming and chanting. The drum instructor is from the neighborhood and frequently visits Max Paul Park. Dozens of children were able to share the drums and learn. This end of summer celebration for the children also included a 30 minute healthy snack break. Thank you to Ardmore Toyota, Central City Toyota and The Enterprise Center for helping to put on a wonderful event at Max Paul Park at 46th & Market Street in West Philadelphia, University City.
An urban pocket park adjacent to the Walnut Hill community farm located in West Philadelphia honoring Max Paul:
Welcoming all ages to the Max Paul Park, several community events are hosted there through the generous support of Max Paul and his family. On August 25th, a children’s drumming event was held with a book bag and school supplies give-a-way. Marking the event with excellence: 20 sets of drums for the children’s drumming fun and pleasure, 2 drum instructors for harmonious sounds and rhythm. Children listening, learning and growing in the arts and culture music. Stay connected to learn the date and time of the next Max Paul Park event: Arts on the Park!
Max Paul Helps Kids Go To Tennis Camp
Max Paul’s Ardmore Toyota is proud to support The Katie At The Bat Team and helping kids hit home runs in life. This past summer, Max Paul and Ardmore Toyota helped with children being able to go to Tennis camp, run by Lowell Rich. The Katie At The Bat Team is dedicated to empowering girls living in under-served Philadelphia neighborhoods to achieve their full potential through participation in programs that combine athletics, character development, nutrition education, leadership training and academic support.
Learn more on their Facebook page at https://www.facebook.com/pages/Katie-at-the-Bat/184405946198 or their website at http://katieatthebatteam.org/.
Thank you to the Katie At The Bat students for this wonderful letter!
A funny thing happens when you change the world: People start to notice.
As Toyota readies the Mirai – the world’s first mass-produced hydrogen fuel cell vehicle – for its launch in California next month, the revolutionary car is gaining a reputation as a product that may propel the world into a new era of alternative fuel.
Today, Toyota earned even more praise for the Mirai, coming in at No. 3 on Fortune Magazine’s Change the World list, which recognizes 51 companies “that have made significant progress in addressing major social problems as a part of their core business strategy.”
In the accompanying article, after praising Toyota’s success with the Prius, Fortune lauds the Mirai.
“In September, Toyota speeds into the unknown once again as it launches the Toyota Mirai, the world’s first mass-produced fuel cell vehicle,” the magazine writes. “Powered by hydrogen and emitting nothing but drops of water, it could be even more eco-friendly than its electric vehicle peers.”
To assemble the list, Fortune asked for recommendations from dozens of business, academic, and nonprofit experts around the world.
Toyota ranks highest of just three automakers on the list. Ford was No. 42, while Chinese automaker BYD came in at No. 15. The only companies ranking ahead of Toyota are Vodafone and Safaricom at No. 1 and Google at No. 2.
To see the entire list, just click here. You won’t have to scroll down too far to find Toyota’s entry.
Block Party Recap
On Saturday, August 15th, Max Paul’s, Central City Toyota and Paul Bros Auto Body helped sponsor a Block Party for residents of the 47th and Westminster area in West Philadelphia at the Clara Muhammad Park. The event was attended by over 300 people who enjoyed music, games, refreshments and a free barbeque. Central City Toyota and Paul Bros Auto Body helped and paid for the food and refreshments at the event. #CentrlCtyToyota #PaulBrosAuto
Youth Education Day
On Tuesday August 4th, Max Paul’s Central City Toyota hosted camp students from The Enterprise Center at 46th and Market in University City, Philadelphia. Malyka Sankofa, Director of Women and Youth Programs for The Enterprise Center, brought over 40 summer camp youth students on a walking trip to Central City Toyota. Students had the opportunity to do what most teens never have the chance to do and see the inner workings of a car dealership and learn about car ownership. Students learned the importance of saving to purchase an auto and were educated on the terminology involved in how to negotiate for a new car. Malyka wanted the students to understand that their purchase should be made at a dealership in their community because support of a community business helps their community’s economy.
Students asked some of the most amazing questions to Jamie Haberle, General Manager of Central City Toyota. We thank Malyka and The Enterprise Center for bringing this amazing group of students to Central City Toyota.
The Enterprise Center is dedicated to serving the community through entrepreneurial and leadership endeavors. Please join www.TheEnterpriseCenter.com in helping to make Philadelphia a quality place to live and do business.
New Owner Celebration
On Thursday July 23rd, 2015, Max Paul’s Ardmore Toyota hosted another successful New Owner Celebration for new Toyota owners. Customers were treated to a wonderful deli-style buffet dinner from Hymies Deli in Merion, PA. New owners had the opportunity to meet Service Directors, George Davis and Chuck Bradshaw from Ardmore and Central City Toyota respectively. Jamie Haberle, General Manager of Central City Toyota, was the guest emcee for the evening and had the new Toyota owners laughing and enjoying the fun while learning about their new Toyota’s. Technicians Gerard, Ian and TJ as well as technology genius Dario were on hand answering customers questions. Customers even had the opportunity to meet Max Paul at the Celebration, as Max stopped by to thank the customers for their business and continued loyalty.
At the end of the celebration, there were a dozen prizes handed out and one winner, Anil, won a new iPad! Congratulations to Anil and all Ardmore Toyota new owners. Want to learn more about the Ardmore Toyota and Central City Toyota New Owner Celebration? Find out more here: http://goo.gl/45qcbi
Max Paul Park Reading Day
It was a hot day on Tuesday, July 21st at Max Paul Park on 46th & Market, but that didn’t stop dozens of children and their families from visiting the park to enjoy an afternoon snack and drinks prior to the first ever book reading at Max Paul Park. Children and parents in attendance were treated to a book reading by Nahjee Grant.
Nahjee read his book “Newie-Big City Dreams” to the children. Also, on behalf of Ardmore Toyota and Central City Toyota and The Enterprise Center, children left with a signed copy of Nahjee’s book titled “Believe in yourself: A Mirror of Hope.”
We hope everyone had a wonderful time at the book reading. Stay tuned for more events at Max Paul Park!
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