Archives by Tag ' Scion Brand Still Tops With Gen Y '
Jul 8, 2011
What auto brands are likely to appeal to younger buyers? What's the next hip auto brand, in other words, for 18-27 year olds, a/k/a Generation Y? Scion! Toyota's offering for customizing kids. It worked. Scion has, almost since inception, had the youngest buyers in the business. A new study by TrueCar says the company still […]
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